At Calibre VA Services, we’ve seen first-hand how powerful it can be when marketing support is not only professional and consistent, but also flexible and tailored to your needs. We currently have three experienced marketing VAs on our team, each with different strengths, supporting clients across different industries. Whether you're looking for help with your weekly newsletter, daily LinkedIn engagement, or writing a blog post that speaks in your brand’s voice, we’ve got you covered.
Let’s break down what our marketing virtual assistants do and how they support our clients, and most importantly, why they’re a smart investment.
If you’ve ever written 'do marketing' on your to-do list and then stared at it with dread for weeks, you’re not alone. Marketing is one of those essential parts of a business that often gets pushed down the priority list, especially for founders who are wearing multiple role hats.
You might have brilliant ideas, even a strategy in place, but no time (or head space) to execute it consistently. That’s where a marketing virtual assistant makes all the difference.
Do you need a marketing VA or a marketing consultant?
You might be wondering what the difference between hiring a marketing VA and hiring a marketing agency or consultant is? We’re not here to confuse roles; a marketing consultant is someone who helps you develop your marketing strategy from scratch, often charging a premium for that service.
A marketing VA, on the other hand, takes your ideas and direction you already have and makes them happen. You bring the strategy, and we will bring the execution and consistency.
For many founders, this means:
- Less procrastination around marketing;
- More output and visibility without burning out;
- Better ROI on their ideas, because they’re being implemented and not stuck on a post-it note.
What does a Calibre Marketing Virtual Assistant actually do?
Here’s what our marketing virtual assistants regularly support our clients with:
Email Marketing:
You’ve got insights to share, offers to promote, and value-packed blogs sitting ready to go, but are they landing in the right inboxes at the right time? We can take the lead of your email marketing and help:
· Create and format compelling newsletters;
- Build email campaigns that convert;
- Manage and maintain your subscriber lists;
- Analyse email performance and optimise for better engagement.
All done using your email platform of choice; there’s no need to change systems or start over (unless we think there is an easier, more streamlined option.)
Social Media Marketing
Social media marketing is more than just posting a picture, it’s about showing up, connecting, and being part of the conversation. Our support includes:
- Content creation using images you provide (or we’ll brief you on what we need);
- Caption writing tailored to your audience and brand tone;
- Paid Ads;
- Scheduling and posting across platforms: Instagram, Facebook, LinkedIn, Pinterest, TikTok, and X;
- Social listening, so we can stay on top of trends and brand mentions.
Community Management & Social Engagement
If you handle your social media marketing because you enjoy it, we can save you time and manage your community engagement instead, which includes:
- DMs and inbox management;
- Replying to comments and messages;
- Interact with followers and prospects;
- Facebook group management;
- Proactively engage with accounts in your industry and target client to build a genuine community.
Marketing Analytics & Reporting
What’s working? What’s not? We don’t just post and hope.
Your marketing VA can:
- Track key metrics across social platforms;
- Provide monthly reports with actionable insights;
- Help you understand the numbers (without the jargon).
This means you always know what content is landing, where your audience is most active, and how your efforts are performing, allowing you to make better decisions moving forward.
Blog Writing
Many of our clients know what they want to say, but either don’t have the time to sit down and write it or aren’t sure how to structure their thoughts for maximum impact. All we ask is for our clients to share their topic or key bullet points, and our team will:
- Draft a full blog post in your brand’s voice. Our VAs are skilled at adapting their writing so it reads as if it came directly from you;
- Develop the content for readability and flow;
- Pay attention to headings, structure, meta descriptions, and internal links to ensure SEO is optimised.
Promotional Planning
Need help mapping out what’s happening and when? We can:
- Build a campaign or promotional calendar based on your goals;
- Align email, blog, and social content around themes;
- Help you stay organised during launches or busy seasons.
Consistency without the cost of a full-time hire
Hiring a marketing virtual assistant gives you access to ongoing, hands-on support without the overheads of hiring a full-time employee or the cost of a marketing agency. You only pay for the services you need, and your assistant integrates seamlessly with your business, often becoming an essential extension of your team. If you’re not ready to hire full-time, this gives you breathing room.
Your ideas, our execution
You bring your vision; Calibre Marketing VAs will help you make it happen.
Whether you’re building a brand from scratch, launching a new product, or just need to keep your digital presence consistent and professional, our marketing team offer the support you need to move forward, because we care about your success.
Get in touch at info@calibrevaservices.com and let’s chat about what services you might want to outsource.
